Organize 
Your Information

Not every person is going to need this page, so don't feel you have to read the information here. But if you want help organizing the information for your web site, this may be the page you want to see. 

The first part of this page is general for any type of small business. The second part applies specifically to ranches.  We suggest printing this page and using the lists as a guide to organizing your information. The task will seem smaller and go easier if you work on the pages one at a time.

When you finish, simply email a page at a time to Whispering Hope Ranch Web Designs. 

 

General Organization

Begin by deciding what message you want your web site to give and your purpose. Is your web site to sell something or promote your ranch or business name?

For a business, general pages include: Welcome Page, Our Company, Product Information, Photos, Customer Testimonials, Shipping Information and an Order Form.

For a ranch, page types include: Welcome Page, About Our Ranch, Our Stallions, Our Mares, New Foals, Sales, Awards. If necessary, Sales Pages can be divided into Weanling Fillies, Weanling Colts, Mares, Geldings and Stallions or by other categories. 

For either type of web site, additional page choices might include a Guest Book, Customer Response Form, Links Page, Fun Photos page, Site Map or Search Our Site feature. Also, decide which web rings you would like to join.

Once you know which types of pages you want, jot down notes about the information and pictures you would like to see included on each page. Then send the notes from this page to your designer. 

 

Organization for 
Your Ranch Web Page

Home Page Organizer

The Home page generally should be a Welcome page that tells what people will find in your web site. You generally do not want too much on this page, as you want the home page to load quickly. It’s nice to have one really good shot for this page. A picture of a mare with a foal or a stallion running in a pasture make a good shot.

If this is a Welcome page, you need:

  1. Logo or Photo logo (Your web designer can help with this if you don’t have one.)

  2. Your Ranch name.

  3. Your name or names.

  4. Your address.

  5. Phone.

  6. Fax.

  7. Ranch or business Motto? (Your web designer can help with this if you don’t have one.)

  8. A welcoming statement that tells your goals and what your web site contains.

See the section marked About Our Ranch Organizer for other ideas.

"About Our Ranch" Organizer

The information about your ranch can go on the Home page, or on its own separate page.

The purpose of this page is to make people feel comfortable with buying from you. People like to see some background about the people from whom they might want to buy a horse. If you want to show several pictures of your ranch, it's better to use a separate page for this.

To describe your ranch, think about the following questions:

  1. Ranch name.

  2. Date started.

  3. Years raising this breed of horse.

  4. Prior experience raising other breeds of horses?

  5. Do you show? What awards has your ranch brought home for horses?

  6. Do you have a nice shot showing either the ranch or a group of horses grazing?

  7. Can people come by to visit if they call first?

  8. What are your horses’ bloodlines and what is the goal of your breeding program?

  9. What lines do you use has an outcross?

Stallion Page Organizer

How many stallions do you want shown?

For each stallion, think about the following questions:

    1. Full name.
    2. Nickname
    3. Futurity nominated? Foals eligible for futurity?
    4. Foal Date
    5. Sire
    6. Dam
    7. Color
    8. Height
    9. For Minis, DNA tested?
    10. Registry name and Registration Number
    11. How many pictures?
    12. Is he standing at stud or do you breed him only to your own mares?
    13. If he is standing at stud, is it for "for Select Mares at private treaty" or do you want to list the price? If you want to list the price, what is it?
    14. Has he won any awards, competitions, titles or championships?
    15. What is special about this stallion? Movement, color, style?
    16. Parentage: Did the Dam or her family win any championships or honors? Did the sire or his family win any championships or honors?
    17. It’s sometimes useful to mention from whom you purchases a stallion, especially if they were the breeders and are a well-known ranch.
    18. Have any of your stallion’s foals won any championships or honors?
    19. Are his foals any special color or do they exhibit some trait that would be highly desirable?
    20. Do you want to show a complete pedigree?

Mares Page Organizer

How many Mares do you want shown? Some ranches want to show all, some want a group shot with a few featured. Others don’t have a mares’ page.

For each mare, think about the following questions:

    1. Full name.

    2. Nickname

    3. Foal Date

    4. Sire

    5. Dam

    6. Color

    7. Height

    8. For Minis, DNA tested?

    9. Registry name and Registration Number

    10. How many pictures?

    11. Is she bred now and to whom and when due?

    12. Has she won any awards, competitions, titles or championships?

    13. What is special about this mare? Movement, color, style?

    14. Parentage: Did the Dam or her family win any championships or honors? Did the sire or his family win any championships or honors?

    15. Have any of the mare’s foals won any championships or honors?

    16. Are her foals any special color or do they exhibit some trait that would be highly desirable?

    17. How many foals on the ground?

    18. Do you want to show a complete pedigree?

Foal Page Organizer

How many foals do you want shown?

Before foaling season starts, do you want to list or picture the mares who are expecting?

Do you want a "Choose Your Favorite Foal" or "Help Name the Foals" contest?

For each foal, think about the following questions:

    1. Full name. Is this pending registration?

    2. Nickname

    3. Foal Date

    4. Gender

    5. Minis: Futurity nominated?

    6. Sire

    7. Dam

    8. Color

    9. Height at birth (optional) or projected height

    10. For Minis, DNA tested?

    11. Registry name and Registration Number or registration pending?

    12. How many pictures?

    13. Will he or she be offered for sale? If so, how much or by private treaty or just watch our Sales page?

    14. If you have already begun showing a colt or filly, do you want to add any awards, competitions, titles or championships?

    15. What is special about this foal or his parents? Movement, color, style?

    16. Parentage: Did the Dam or her family win any championships or honors? Did the sire or his family win any championships or honors?

    17. Have any of the dam’s or sire’s other foals won any championships or honors?

    18. Does this foal have any special color or exhibit some trait that would be highly desirable?

    19. Do you want to show a complete pedigree?

Sales Page Organizer

How many horses do you want shown?

What are your Sales Policies? You don’t have to list all of these on the page, but it’s good to know your policies, and if you are providing something that most ranches don’t, saying so is helpful.

    1. Are all horses regularly vaccinated, wormed, hooves trimmed, handled?

    2. Do they receive any special training?

    3. For bred mares, is there a live foal guarantee?

    4. Do you give any guarantees?

    5. Does the buyer pay for health certificate and Coggins or do you?

    6. What do you accept as payment?

    7. Do you deliver within a certain range or who do you recommend for transportation?

 

Do you want a "Choose Your Favorite Horse" contest?

For each sale horse, think about the following questions"

    1. Full name.

    2. Nickname

    3. Foal Date

    4. Gender

    5. For mares, is this a brood mare? Is she bred or open? If bred, what is the stallion’s name and what is special about him that would increase the value of the upcoming foal? Is there a live foal guarantee?

    6. Minis: Futurity nominated?

    7. Sire

    8. Dam

    9. Color

    10. Height at birth (optional) or projected height

    11. For Minis, DNA tested?

    12. Registry name and Registration Number

    13. How many pictures?

    14. Do you want to list the sales price?  If so, how much or do you want to say "by private treaty"?

    15. Has this horse won any awards, competitions, titles or championships?

    16. Has this horse received any special training? Halter, Western Pleasure, English Pleasure, Trail, Jumping, Driving?

    17. What is special about this horse or his/her parents? Movement, color, style?

    18. Parentage: Did the Dam or her family win any championships or honors? Did the sire or his family win any championships or honors? Grandparents?

    19. Have any of the dam’s or sire’s other foals won any championships or honors?

    20. Does this foal have any special color or exhibit some trait that would be highly desirable?

    21. Do you want to show a complete pedigree?

 

Awards Page Organizer

How many horses do you want shown?

For each award you want to post:

    1. Do you have a picture?

    2. What is the horse's name?

    3. Which registry or association sponsored the Award or Title? 

    4. What is the Award or Title name and year?

    5. Who is showing the horse?

    6. Where did the competition take place?  

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 and Whispering Hope Ranch of California 
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